{"id":3886,"date":"2019-02-14T16:22:07","date_gmt":"2019-02-14T16:22:07","guid":{"rendered":"https:\/\/docbarcelona.com\/?post_type=projecte&#038;p=3886"},"modified":"2021-03-10T09:33:57","modified_gmt":"2021-03-10T09:33:57","slug":"mabelux","status":"publish","type":"projecte","link":"https:\/\/docbarcelona.com\/es\/proyecto\/mabelux\/","title":{"rendered":"mabelux"},"content":{"rendered":"\n<div class=\"wp-block-doc-blocks-tasques-block tasques-bloc\"><p>Rebranding<\/p><\/div>\n\n\n\n<h2>Mabelux es una empresa fundada en 1987. Un equipo de profesionales ambiciosos y entusiastas con capacidad tecnol\u00f3gica para afrontar proyectos de curvado de aluminio y acero muy exigentes.<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1500\" height=\"1000\" src=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/03\/mabelux_foto1.jpg\" alt=\"\" class=\"wp-image-2582\" srcset=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/03\/mabelux_foto1.jpg 1500w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/03\/mabelux_foto1-300x200.jpg 300w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/03\/mabelux_foto1-768x512.jpg 768w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/03\/mabelux_foto1-1024x683.jpg 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-doc-blocks-text-block text-bloc\"><h3>Conceptualizaci\u00f3n<\/h3><p>La conceptualizaci\u00f3n de marca es un proceso que determina los fundamentos para construir una buena estrategia. Este proceso de branding pasa por analizar aspectos como los valores, los objetivos econ\u00f3micos, el perfil de los clientes con mapas de inter\u00e9s, el radio de acci\u00f3n o procesos de Benchmark entre otros.<\/p><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1734\" height=\"757\" src=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/02\/mabelux_estrategia.jpg\" alt=\"\" class=\"wp-image-2473\" srcset=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/02\/mabelux_estrategia.jpg 1734w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/02\/mabelux_estrategia-300x131.jpg 300w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/02\/mabelux_estrategia-768x335.jpg 768w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/02\/mabelux_estrategia-1024x447.jpg 1024w\" sizes=\"(max-width: 1734px) 100vw, 1734px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-doc-blocks-text-block text-bloc\"><h3>Identidad<\/h3><p>Un an\u00e1lisis de Mabelux, que hemos llevado a cabo conjuntamente con el cliente, ha derivado en una restructuraci\u00f3n de la marca y la creaci\u00f3n de una nueva identidad corporativa. Claridad, tecnicismo y deslocalizaci\u00f3n son algunos de los valores que caracterizan este replanteamiento de dise\u00f1o.<\/p><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1734\" height=\"755\" src=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/02\/mabelux_construccio_logo.jpg\" alt=\"\" class=\"wp-image-2304\" srcset=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/02\/mabelux_construccio_logo.jpg 1734w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/02\/mabelux_construccio_logo-300x131.jpg 300w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/02\/mabelux_construccio_logo-768x334.jpg 768w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/02\/mabelux_construccio_logo-1024x446.jpg 1024w\" sizes=\"(max-width: 1734px) 100vw, 1734px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"446\" src=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/02\/mabelux_logo_1-1024x446.jpg\" alt=\"\" class=\"wp-image-2303\" srcset=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/02\/mabelux_logo_1-1024x446.jpg 1024w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/02\/mabelux_logo_1-300x131.jpg 300w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/02\/mabelux_logo_1-768x334.jpg 768w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/02\/mabelux_logo_1.jpg 1734w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-doc-blocks-text-block text-bloc\"><h3>Digital<\/h3><p>Adecuaci\u00f3n en el entorno digital con la identidad corporativa.<\/p><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"637\" src=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2021\/03\/iphone_mabelux_2-1024x637.jpg\" alt=\"\" class=\"wp-image-5981\" srcset=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2021\/03\/iphone_mabelux_2-1024x637.jpg 1024w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2021\/03\/iphone_mabelux_2-300x187.jpg 300w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2021\/03\/iphone_mabelux_2-768x478.jpg 768w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2021\/03\/iphone_mabelux_2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1500\" height=\"1000\" src=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/03\/mabelux_foto2.jpg\" alt=\"\" class=\"wp-image-2587\" srcset=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/03\/mabelux_foto2.jpg 1500w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/03\/mabelux_foto2-300x200.jpg 300w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/03\/mabelux_foto2-768x512.jpg 768w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2019\/03\/mabelux_foto2-1024x683.jpg 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n","protected":false},"featured_media":3508,"menu_order":10,"template":"","_links":{"self":[{"href":"https:\/\/docbarcelona.com\/es\/wp-json\/wp\/v2\/projecte\/3886"}],"collection":[{"href":"https:\/\/docbarcelona.com\/es\/wp-json\/wp\/v2\/projecte"}],"about":[{"href":"https:\/\/docbarcelona.com\/es\/wp-json\/wp\/v2\/types\/projecte"}],"version-history":[{"count":4,"href":"https:\/\/docbarcelona.com\/es\/wp-json\/wp\/v2\/projecte\/3886\/revisions"}],"predecessor-version":[{"id":5984,"href":"https:\/\/docbarcelona.com\/es\/wp-json\/wp\/v2\/projecte\/3886\/revisions\/5984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/docbarcelona.com\/es\/wp-json\/wp\/v2\/media\/3508"}],"wp:attachment":[{"href":"https:\/\/docbarcelona.com\/es\/wp-json\/wp\/v2\/media?parent=3886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}