{"id":2056,"date":"2017-09-12T10:53:10","date_gmt":"2017-09-12T10:53:10","guid":{"rendered":"http:\/\/docbarcelona.com\/serveis\/branding\/"},"modified":"2025-07-07T13:10:11","modified_gmt":"2025-07-07T13:10:11","slug":"branding","status":"publish","type":"serveis","link":"https:\/\/docbarcelona.com\/es\/servicios\/branding\/","title":{"rendered":"Dise\u00f1o"},"content":{"rendered":"\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-left serveis-medium has-medium-font-size\">Trabajamos con nuestros clientes procesos de branding para crear y potenciar su marca. Nos centramos en el dise\u00f1o estrat\u00e9gico para conseguirlo.<\/p>\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"is-layout-flow wp-block-group fullsize-blocks full-width\"><div class=\"wp-block-group__inner-container\">\n<div class=\"is-layout-flex wp-container-3 wp-block-columns are-vertically-aligned-center full-width\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"598\" src=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2025\/04\/IMG_9011-1024x598.jpg\" alt=\"\" class=\"wp-image-17131\" srcset=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2025\/04\/IMG_9011-1024x598.jpg 1024w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2025\/04\/IMG_9011-300x175.jpg 300w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2025\/04\/IMG_9011-768x449.jpg 768w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2025\/04\/IMG_9011-1536x897.jpg 1536w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2025\/04\/IMG_9011-2048x1196.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center text-column\">\n<h2>Identidad corporativa<\/h2>\n\n\n\n<p>Creaci\u00f3n de c\u00f3digos visuales a trav\u00e9s de los cuales se presenta la marca. <strong>Dise\u00f1o de marca <\/strong>formado por el logotipo, la tipograf\u00eda, la gama crom\u00e1tica, la composici\u00f3n, el tono de marca y el <em>Look &amp; Feel<\/em>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-6 wp-block-columns are-vertically-aligned-center full-width\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center text-column\">\n<h2>Dise\u00f1o publicitario<\/h2>\n\n\n\n<p>Publicaciones medi\u00e1ticas, folletos, carteler\u00eda, formatos publicitarios y displays. Un proceso de dise\u00f1o gr\u00e1fico creativo conceptual y diferencial.<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"907\" height=\"530\" src=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2021\/05\/disseny-publicitari.jpg\" alt=\"\" class=\"wp-image-6322\" srcset=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2021\/05\/disseny-publicitari.jpg 907w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2021\/05\/disseny-publicitari-300x175.jpg 300w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2021\/05\/disseny-publicitari-768x449.jpg 768w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"is-layout-flex wp-container-10 wp-block-columns padding-sides full-width\">\n<div class=\"is-layout-flow wp-block-column\">\n<h2>Naming<\/h2>\n\n\n\n<p>El <strong>naming<\/strong> es el primer paso para dotar a una marca de significado. Es uno de los procesos creativos m\u00e1s importantes y el primer punto de contacto de la marca con sus clientes.<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<h2>Dise\u00f1o editorial<\/h2>\n\n\n\n<p><strong>Dise\u00f1o de cat\u00e1logos, libros y formatos editoriales<\/strong> que estimulan los sentidos. Somos especialistas en la gesti\u00f3n de impresi\u00f3n, papeler\u00eda y los nuevos formatos digitales.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"is-layout-flex wp-container-13 wp-block-columns full-width padding-sides\">\n<div class=\"is-layout-flow wp-block-column\">\n<h2>Packaging<\/h2>\n\n\n\n<p><strong>Dise\u00f1o y gesti\u00f3n de embalaje de productos<\/strong> con el objetivo de destacar tu producto, hacerlo atractivo y representante de la marca.<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<h2>Rotulaci\u00f3n y se\u00f1al\u00e9tica<\/h2>\n\n\n\n<p>Dise\u00f1o y desarrollo para la <strong>implantaci\u00f3n de la imagen corporativa<\/strong> en espacios comerciales. Se\u00f1alizaci\u00f3n para uso de espacios p\u00fablicos y privados.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large full-width\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"703\" src=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2017\/09\/IMG_9523-1024x703.jpg\" alt=\"\" class=\"wp-image-17129\" srcset=\"https:\/\/docbarcelona.com\/wp-content\/uploads\/2017\/09\/IMG_9523-1024x703.jpg 1024w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2017\/09\/IMG_9523-300x206.jpg 300w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2017\/09\/IMG_9523-768x528.jpg 768w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2017\/09\/IMG_9523-1536x1055.jpg 1536w, https:\/\/docbarcelona.com\/wp-content\/uploads\/2017\/09\/IMG_9523-2048x1407.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"featured_media":4026,"menu_order":1,"template":"","_links":{"self":[{"href":"https:\/\/docbarcelona.com\/es\/wp-json\/wp\/v2\/serveis\/2056"}],"collection":[{"href":"https:\/\/docbarcelona.com\/es\/wp-json\/wp\/v2\/serveis"}],"about":[{"href":"https:\/\/docbarcelona.com\/es\/wp-json\/wp\/v2\/types\/serveis"}],"version-history":[{"count":20,"href":"https:\/\/docbarcelona.com\/es\/wp-json\/wp\/v2\/serveis\/2056\/revisions"}],"predecessor-version":[{"id":17776,"href":"https:\/\/docbarcelona.com\/es\/wp-json\/wp\/v2\/serveis\/2056\/revisions\/17776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/docbarcelona.com\/es\/wp-json\/wp\/v2\/media\/4026"}],"wp:attachment":[{"href":"https:\/\/docbarcelona.com\/es\/wp-json\/wp\/v2\/media?parent=2056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}